Privacy Policy

Last Updated: 1 January 2025

PureWater Elite Limited ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our products.

1. Information We Collect

We collect information that you provide directly to us, including:

  • Personal identification information (name, email address, phone number, postal address)
  • Payment information (processed securely through Stripe)
  • Order history and preferences
  • Communication preferences
  • Information you provide when contacting customer service

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders
  • Communicate with you about your orders and our services
  • Provide customer support
  • Send you marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations
  • Prevent fraud and enhance security

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contract Performance: Processing necessary to fulfil our contract with you
  • Legitimate Interests: For business operations, fraud prevention, and service improvement
  • Consent: For marketing communications and optional data processing
  • Legal Obligation: To comply with applicable laws and regulations

4. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Payment processors, delivery services, and IT support
  • Professional Advisors: Lawyers, accountants, and consultants
  • Law Enforcement: When required by law or to protect our rights
  • Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Encryption of sensitive data
  • Secure payment processing through Stripe
  • Regular security assessments
  • Access controls and authentication
  • Employee training on data protection

6. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal, accounting, or reporting requirements
  • Resolve disputes and enforce our agreements

Typically, we retain customer data for 7 years after the last transaction, in accordance with UK tax and accounting requirements.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data
  • Right to Restrict Processing: Request limitation of data processing
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, contact us at privacy@purewaterelite.com

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. For detailed information, please see our Cookie Policy.

9. International Data Transfers

Your data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our website with an updated "Last Updated" date.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

PureWater Elite Limited
47 Berkeley Square
London W1J 5AT
United Kingdom
Email: privacy@purewaterelite.com
Phone: +44 20 7946 0958

13. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Website: www.ico.org.uk